Nationwide Guerrilla

marketing services

marketing agency that executes wheat pasting and guerrilla marketing campaigns across the U.S. and major markets worldwide.

our services

contact us

SIDEWALK activation packages

At Sidewalk Activations, we specialize in four of the most impactful forms of street-level marketing: wheat pasting posters, sidewalk stencils, custom decals, and snipe advertising. Each format delivers bold visibility where it matters most—on the streets, in front of real people, in the middle of their daily routines. We don't just create ads—we create moments of discovery that spark curiosity, engagement, and conversation.

Sidewalk stencils are one of our signature tools. With custom-cut designs ranging from 6" x 60" up to 48" x 48", our stencils are built to stand out in high-traffic areas. Placed directly onto sidewalks and pavements with eco-friendly, temporary marking paint, these visuals are impossible to miss. They guide foot traffic, reinforce branding, and create a breadcrumb trail effect that leads people straight to your event, pop-up, or storefront.

Wheat pasting, on the other hand, gives brands a canvas that's larger-than-life. Our posters range from 24" x 36" to 48" x 72", transforming city walls into storyboards for your brand. From single-block takeovers to massive citywide campaigns, our wheat pasting is precise, creative, and always positioned in the neighborhoods that matter most for your audience.

Custom sidewalk decals offer a durable, high-impact alternative that sticks directly to pavement and interior floors. Available in sizes like 24" x 24", 17-inch circles, or fully custom shapes, our decals are built to withstand foot traffic while delivering crisp, vibrant branding. Perfect for guiding customers, reinforcing messages, or creating interactive floor experiences.

Snipe advertising adds the final layer to our street-level toolkit. These 8.5" x 11" posters are hand-placed on poles, street lamps, and sign posts—capturing attention at eye level in the moments between destinations. Small but mighty, snipes create frequency and reinforce your message throughout high-traffic corridors.

What makes Sidewalk Activations unique is how we combine these four formats into fully integrated campaigns. By weaving together wheat paste visuals, strategic stencil placements, durable decals, and snipe frequency, we ensure your brand connects with people from every angle—above eye level, at eye level, and beneath their feet. Each campaign is mapped, documented, and executed with attention to detail that guarantees your message not only lands but resonates.

WHEAT PASTING PACKAGE

Bring your brand to the streets with bold, large-format posters that dominate city walls and high-traffic neighborhoods. Our wheat pasting campaigns are fully mapped and strategically executed to maximize visibility where your audience lives, works, and plays. With poster sizes ranging from standard 24" x 36" to jumbo 48" x 72", we create campaigns that leave a lasting impression.

Each package includes:

  • Professional design consultation

  • Strategic placement in key locations

  • Full documentation of all poster hits

  • Options for single-block takeovers or citywide activations

SIDEWALK STENCILS PACKAGE

Put your message right where people walk. Our sidewalk stencils range in size from 6" x 60" up to 48" x 48", applied using eco-friendly, temporary paint in prime foot-traffic zones like shopping districts, event areas, subway exits, and nightlife hubs. With precise mapping and professional execution, stencils create a breadcrumb trail effect that guides pedestrians directly to your brand.

Each package includes:

  • Custom stencil design + production

  • Strategic deployment across 25–200+ hits depending on campaign scale

  • Eco-friendly paint applications

  • Documentation of all placements

CUSTOM DECALS PACKAGE

Make your mark stick with durable, high-impact custom decals. Available in 24" x 24", 17-inch circles, or fully custom shapes, our decals are designed to withstand heavy foot traffic while maintaining vibrant, crisp branding. Perfect for retail floors, indoor activations, sidewalk placements, and event spaces.

Each package includes:

  • Custom decal design + production

  • Durable, slip-resistant materials

  • Strategic placement in high-traffic zones

  • Full documentation of all installations

SNIPE ADVERTISING PACKAGE

Own the poles, street lamps, and sign posts. Our 8.5" x 11" snipe posters are hand-placed at eye level throughout high-traffic corridors, creating frequency and reinforcing your message in the moments between destinations. Small format, big impact.

Each package includes:

  • Custom snipe design + printing

  • Strategic placement on poles, street lamps, and sign posts

  • 25–500+ placements depending on campaign scale

  • Full documentation of all hits

FULL IMPACT PACKAGE (WHEAT PASTING + STENCILS + DECALS + SNIPES)

For brands that want to completely own the streets, our combined package leverages the power of all four formats. Large-format posters dominate the visual landscape. Stencils reinforce the message at ground level. Decals create durable, lasting touchpoints. Snipes add frequency at eye level. Together, they create a multi-layered, high-impact experience that's impossible to ignore. Perfect for pop-ups, product launches, and nationwide rollouts.

Each package includes:

  • Complete wheat pasting campaign (24" x 36" up to 48" x 72")

  • Sidewalk stencil activations (25–200+ placements)

  • Custom decal installations (various sizes)

  • Snipe advertising placements (25–500+ hits)

  • Strategic mapping and placement for maximum visibility

  • Full campaign documentation + photos for reporting

  • Nationwide and international deployment

Contact us at info@sidewalkactivations.com to start your campaign today.

our operation

Sidewalk Activations specializes in high impact street level marketing designed to place brands directly in the path of real people in real environments. Traditional advertising often competes for attention in crowded digital spaces but sidewalk activations bring campaigns into the physical world where audiences naturally move throughout their day. By placing creative messaging on sidewalks urban pathways and other high traffic pedestrian zones brands gain authentic visibility that feels integrated into the environment rather than interruptive. This form of marketing turns ordinary public spaces into powerful touchpoints that capture attention spark curiosity and encourage organic engagement from passersby.

Our process begins with a campaign request where brands or agencies share their goals target markets timeline and creative direction. Once we understand the campaign objectives our team collaborates with clients to develop a strategic plan that identifies the most effective cities neighborhoods and pedestrian corridors for placement. We analyze foot traffic patterns urban density proximity to retail nightlife events transit hubs and cultural hotspots to determine where a campaign will achieve the greatest visibility and engagement. This planning stage ensures every placement works toward maximizing impressions and reaching the right audience.

After locations are mapped our operations team begins coordinating permits compliance reviews and placement logistics. Because every city has different regulations around street level advertising we handle the research and coordination required to ensure campaigns are executed responsibly and efficiently. Our team works with local field crews across major markets nationwide allowing us to deploy campaigns quickly while maintaining consistent quality and accuracy. From materials preparation to route planning every detail is organized before deployment begins.

Production and asset preparation is the next step where campaign designs are translated into high quality sidewalk decals or activation materials built specifically for outdoor environments. Durability weather resistance and surface compatibility are all considered during this stage to ensure placements remain clean visible and effective throughout the campaign duration. Our production process focuses on maintaining the integrity of the creative while ensuring the assets perform well in real world urban conditions.

Deployment is handled by experienced street teams who install campaign assets in the predetermined locations following precise placement plans. Each installation is completed with careful attention to visibility positioning and alignment with the surrounding pedestrian flow. Our teams document placements through detailed photo verification which allows clients to see exactly where their campaign has been installed across each city. This level of transparency ensures brands have a clear understanding of their campaign footprint and reach.

Once the campaign is live we continue to monitor placements and provide reporting that helps clients track the success of their activation. Sidewalk Activations is built on the idea that street level marketing should be both creative and operationally reliable which is why we combine strategic planning experienced field execution and clear communication throughout every stage of a campaign. From the initial request to the final installation our goal is to make it simple for brands to activate real world advertising that connects with audiences where they live work and explore.

Frequently Asked questions sidewalk activations

What is guerrilla marketing?
Guerrilla marketing is a form of unconventional advertising that focuses on high impact visibility in public spaces. At Sidewalk Activations, we specialize in street level campaigns such as wheat pasting posters, sidewalk stencils, pole stickers, and sidewalk decals that place your brand directly in front of real people in high traffic urban areas. For more information contact info@sidewalkactivations.com.

What services does Sidewalk Activations provide?
We specialize in street marketing campaigns including wheat pasting posters, sidewalk stencils, snipe advertising (pole stickers), and sidewalk decals. These formats help brands generate awareness in cities through highly visible placements in cultural districts, nightlife corridors, and busy pedestrian areas. For more information contact info@sidewalkactivations.com.

What cities do you operate in?
We execute campaigns across major cities in the United States and internationally. Some of the most common markets include New York, Los Angeles, Miami, San Francisco, Toronto, Austin, Seattle, and Chicago. If you have a specific city in mind, reach out and we can confirm availability. For more information contact info@sidewalkactivations.com.

How long does it take to launch a campaign?
Most campaigns require about two to three weeks of lead time once artwork is finalized. This allows time for printing, production, and planning installation routes. For time sensitive campaigns we can sometimes move faster depending on the scope. For more information contact info@sidewalkactivations.com.

Do you handle printing and installation?
Yes. We can manage the full campaign process including printing, production, placement strategy, and installation. Our team works with experienced street marketing installers who understand the best areas for visibility and impact. For more information contact info@sidewalkactivations.com.

What artwork format do you require?
We typically request artwork in PDF format at the correct size for the format being installed. For example, wheat paste posters are commonly 24x36 inches or 48x72 inches. If you have questions about formatting, we can provide a design guide. For more information contact info@sidewalkactivations.com.

Can we use multiple poster designs in one campaign?
Yes. Many brands use two or more poster designs to create variety and visual storytelling. Campaigns can be installed in patterns such as alternating designs, diptychs, or grouped poster walls. For more information contact info@sidewalkactivations.com.

Where are posters and stickers usually placed?
We focus on areas with strong pedestrian traffic and cultural relevance. This often includes nightlife districts, music venues, creative neighborhoods, college areas, transit corridors, and event zones. For more information contact info@sidewalkactivations.com.

Do you provide photos after installation?
Yes. After the campaign is installed we provide photo documentation so you can see the placements and share them internally or on social media. For more information contact info@sidewalkactivations.com.

How much does a typical campaign cost?
Campaign pricing depends on the format, city, and number of placements. Smaller activations may start around a few thousand dollars while larger citywide campaigns can scale depending on poster quantity, installation complexity, and coverage area. For more information contact info@sidewalkactivations.com.

STATES WE OPERATE IN

Alabama (AL) includes Birmingham, AL, Huntsville, AL, Montgomery, AL, and Mobile, AL.

Alaska (AK) includes Anchorage, AK, Fairbanks, AK, Juneau, AK, and Wasilla, AK.

Arizona (AZ) includes Phoenix, AZ, Tucson, AZ, Mesa, AZ, and Chandler, AZ.

Arkansas (AR) includes Little Rock, AR, Fayetteville, AR, Fort Smith, AR, and Springdale, AR.

California (CA) includes Los Angeles, CA, San Diego, CA, San Jose, CA, and San Francisco, CA.

Colorado (CO) includes Denver, CO, Colorado Springs, CO, Aurora, CO, and Fort Collins, CO.

Connecticut (CT) includes Bridgeport, CT, New Haven, CT, Stamford, CT, and Hartford, CT.

Delaware (DE) includes Wilmington, DE, Dover, DE, Newark, DE, and Middletown, DE.

Florida (FL) includes Jacksonville, FL, Miami, FL, Tampa, FL, and Orlando, FL.

Georgia (GA) includes Atlanta, GA, Augusta, GA, Columbus, GA, and Savannah, GA.

Hawaii (HI) includes Honolulu, HI, East Honolulu, HI, Pearl City, HI, and Hilo, HI.

Idaho (ID) includes Boise, ID, Meridian, ID, Nampa, ID, and Idaho Falls, ID.

Illinois (IL) includes Chicago, IL, Aurora, IL, Joliet, IL, and Naperville, IL.

Indiana (IN) includes Indianapolis, IN, Fort Wayne, IN, Evansville, IN, and South Bend, IN.

Iowa (IA) includes Des Moines, IA, Cedar Rapids, IA, Davenport, IA, and Sioux City, IA.

Kansas (KS) includes Wichita, KS, Overland Park, KS, Kansas City, KS, and Olathe, KS.

Kentucky (KY) includes Louisville, KY, Lexington, KY, Bowling Green, KY, and Owensboro, KY.

Louisiana (LA) includes New Orleans, LA, Baton Rouge, LA, Shreveport, LA, and Lafayette, LA.

Maine (ME) includes Portland, ME, Lewiston, ME, Bangor, ME, and South Portland, ME.

Maryland (MD) includes Baltimore, MD, Columbia, MD, Germantown, MD, and Silver Spring, MD.

Massachusetts (MA) includes Boston, MA, Worcester, MA, Springfield, MA, and Cambridge, MA.

Michigan (MI) includes Detroit, MI, Grand Rapids, MI, Warren, MI, and Sterling Heights, MI.

Minnesota (MN) includes Minneapolis, MN, Saint Paul, MN, Rochester, MN, and Bloomington, MN.

Mississippi (MS) includes Jackson, MS, Gulfport, MS, Southaven, MS, and Hattiesburg, MS.

Missouri (MO) includes Kansas City, MO, St. Louis, MO, Springfield, MO, and Columbia, MO.

Montana (MT) includes Billings, MT, Missoula, MT, Great Falls, MT, and Bozeman, MT.

Nebraska (NE) includes Omaha, NE, Lincoln, NE, Bellevue, NE, and Grand Island, NE.

Nevada (NV) includes Las Vegas, NV, Henderson, NV, Reno, NV, and North Las Vegas, NV.

New Hampshire (NH) includes Manchester, NH, Nashua, NH, Concord, NH, and Dover, NH.

New Jersey (NJ) includes Newark, NJ, Jersey City, NJ, Paterson, NJ, and Elizabeth, NJ.

New Mexico (NM) includes Albuquerque, NM, Las Cruces, NM, Rio Rancho, NM, and Santa Fe, NM.

New York (NY) includes New York City, NY, Buffalo, NY, Rochester, NY, and Yonkers, NY.

North Carolina (NC) includes Charlotte, NC, Raleigh, NC, Greensboro, NC, and Durham, NC.

North Dakota (ND) includes Fargo, ND, Bismarck, ND, Grand Forks, ND, and Minot, ND.

Ohio (OH) includes Columbus, OH, Cleveland, OH, Cincinnati, OH, and Toledo, OH.

Oklahoma (OK) includes Oklahoma City, OK, Tulsa, OK, Norman, OK, and Broken Arrow, OK.

Oregon (OR) includes Portland, OR, Salem, OR, Eugene, OR, and Gresham, OR.

Pennsylvania (PA) includes Philadelphia, PA, Pittsburgh, PA, Allentown, PA, and Erie, PA.

Rhode Island (RI) includes Providence, RI, Cranston, RI, Warwick, RI, and Pawtucket, RI.

South Carolina (SC) includes Charleston, SC, Columbia, SC, North Charleston, SC, and Mount Pleasant, SC.

South Dakota (SD) includes Sioux Falls, SD, Rapid City, SD, Aberdeen, SD, and Brookings, SD.

Tennessee (TN) includes Nashville, TN, Memphis, TN, Knoxville, TN, and Chattanooga, TN.

Texas (TX) includes Houston, TX, San Antonio, TX, Dallas, TX, and Austin, TX.

Utah (UT) includes Salt Lake City, UT, West Valley City, UT, Provo, UT, and West Jordan, UT.

Vermont (VT) includes Burlington, VT, South Burlington, VT, Rutland, VT, and Barre, VT.

Virginia (VA) includes Virginia Beach, VA, Chesapeake, VA, Norfolk, VA, and Richmond, VA.

Washington (WA) includes Seattle, WA, Spokane, WA, Tacoma, WA, and Vancouver, WA.

West Virginia (WV) includes Charleston, WV, Huntington, WV, Morgantown, WV, and Parkersburg, WV.

Wisconsin (WI) includes Milwaukee, WI, Madison, WI, Green Bay, WI, and Kenosha, WI.

Wyoming (WY) includes Cheyenne, WY, Casper, WY, Laramie, WY, and Gillette, WY.